PAN CHEN © PORTFOLIO 2026
/ --:--:-- · PARIS
你好Hello there ↓

我是 潘晨，
一位数字营销人，
热衷于
品牌叙事、
社媒增长
与 AI 应用。

I'm Pan Chen,
a digital marketer
passionate about
brand storytelling,
social growth
& AI applications.

数字营销与人工智能硕士，擅长将严谨的分析思维与创新的营销策略完美融合。 精于将复杂的数据集转化为敏锐的消费者洞察，并能熟练运用前沿 AI 工具，最大化提升获客表现与品牌曝光。

MSc in Digital Marketing & AI, blending analytical precision with creative strategy. Adept at transforming complex datasets into actionable consumer insights and leveraging emerging AI tools to maximize campaign performance and brand exposure.

[01]

教育背景Education ↓

学历 · 主修degrees · major
2024 — 2026 法国 / SKEMAFrance / SKEMA 硕士在读MSc Student 📚 在读Studying

SKEMA Business School 数字营销 × 人工智能 硕士 MSc Digital Marketing × AI

从接触 AI 训练数据开始 ，到如今在跨国团队里用 AI Agent 帮品牌做增长自动化 ，我一直在寻找技术与消费者心理之间的那个交界点。 在法国的实践项目让我明白，跨文化协作不仅仅是语言的沟通，更是对不同数字文化的感知。 我在这里记录自己如何用理性的数据集去抓取感性的消费者洞察，希望能用前沿的工具，玩出点不一样的数字营销。

From my early days of labeling AI training data to building AI Agents for growth automation in cross-border teams, I’ve always been searching for that sweet spot where technology meets consumer psychology. Working on projects here in France made me realize that cross-cultural collaboration is way more than just a language thing—it’s about truly feeling the local digital culture. This space is where I document how I use logical datasets to capture emotional consumer insights. I’m just trying to leverage cutting-edge tools to do digital marketing a little differently.

  • 核心方向：AI 营销自动化、品牌策略、数字增长 Focus: AI Marketing Automation, brand strategy, digital growth
  • 主修课程：数字营销与 AI · Python 营销编程 · 营销与商业机器学习 · 生成式 AI 营销应用 Core courses: Digital Marketing & AI · Python for Digital Marketing · Machine Learning for Marketing & Business · Generative AI for Digital Marketing
  • 通过 Company Project I / II 与法国本土初创公司直接合作，运用 Python、Google Analytics 与生成式 AI 工具落地真实的营销增长项目 Collaborated directly with French startups via Company Project I / II — applying Python, Google Analytics, and Generative AI tools to deliver real marketing growth projects
3.06 / 4 GPA
内容运营CONTENT OPS 增长与品牌叙事Growth & storytelling
AI 系统AI SYSTEMS 自动化与 AI AgentAutomation & AI agents
2018 — 2022 昆明 / 西南林大Kunming / SWFU 法语本科BA in French Lit 📚 学历背景Background

西南林业大学Southwest Forestry University 法语语言文学 本科 BA in French Language & Literature

四年法语语言文学系统训练，覆盖语言学、文学、翻译与跨文化交流。 在校期间深度参与跨文化实践——担任学生会国际交流部部员与法语协会学习部部长， 为日后赴法深造与法国本土项目工作奠定了扎实的语言能力与跨文化思维。

Four years of systematic training in French language & literature — covering linguistics, literature, translation, and cross-cultural communication. Actively engaged in cross-cultural practice on campus as Member of the Student Union's International Exchange Department and Head of Studies at the French Association — building the language foundation and cross-cultural mindset that later enabled graduate study and on-the-ground project work in France.

  • 学生会 国际交流部 部员——组织留学生与本地学生的交流活动，策划并执行多场跨文化活动 Member, International Exchange Department, Student Union — organized exchanges between international and local students, planned and executed multiple cross-cultural events
  • 法语协会 学习部部长——教授会员基础法语课程，策划法国文化推广活动 Head of Studies, French Association — taught entry-level French classes to members and curated French cultural events
  • 语言成绩：法语专业四级 · 大学英语四 / 六级 · 托业 920 / 990 Language qualifications: TFS-4 · CET-4 / CET-6 · TOEIC 920 / 990
  • 系统训练：文学精读、笔译口译实务、跨文化交际理论与实践 Systematic training: close literary reading, written & oral translation, cross-cultural communication theory and practice
3.12 / 4 GPA
2 职Roles 校园领导力Campus Leadership
多语言能力MULTILINGUAL 中文 / 法语 / 英语CN / FR / EN
[02]

工作记录 2026Feed 2026 ↘

全部经历latest work
[03]

专业方向Focus ↓

学科disciplines
[04]

精选项目Featured ↘

BetterThings · Nice
客户 / ClientClient

BetterThings · 法国 尼斯Nice, France

时间 / YearYear

2025 — 2026

角色 / RoleRole

数字营销增长 · AI 自动化 Growth Marketing · AI Automation

从人工排期，
到 AI 驱动的增长引擎，
八周完成转变。 From manual posting
to an AI growth engine,
in eight weeks.

为一家专注产品透明度与可持续性的法国移动应用搭建社媒增长体系。 围绕"产品溯源"与"环保评分"设计内容吸引点， 将复杂的环保数据转译为易传播的视觉素材； 同时用 n8n 架构 AI Agent 自动化工作流， 替代 60% 重复性社媒分发任务，内容产出效率翻倍， 并通过校园采访与街头活动将线下流量精准转化为 3000+次App下载。

Built a social media growth system for a French mobile app focused on product transparency and sustainability. Designed content hooks around "product provenance" and "environmental scoring," translating complex sustainability data into shareable visual stories. Architected an AI agent workflow with n8n that replaced 60% of repetitive distribution tasks, doubling content velocity, and converted on-the-ground campus & street activations into 3,000+ app downloads.

3K+
App 下载App Downloads
×2
内容产出效率Content Velocity
60%
任务自动化Tasks Automated
BetterThings Instagram (@betterthings_app) content grid of French sustainability videos
Instagram @betterthings_app Instagram @betterthings_app
n8n automation workflow — Schedule Trigger to AI content ideation, generation, approval, social publishing and reporting
n8n AI Agent 工作流 n8n AI Agent workflow
BetterThings Performance Overview dashboard — followers, engagement, reach, downloads and growth charts
增长 Dashboard Growth Dashboard
[05]

个人项目Personal Project ↘

聆·境 / Listen-Scape
个人项目 · 上线中Side Project · Live 独立设计 + 独立开发Solo design & build 🎶 Photo · AI · Music 已上线 · VercelLive · Vercel

聆·境 / Listen-Scape "照片调音师 · 每一张照片，都藏着一首歌" "Photo Tuning Master · every photo hides a song"

一个把"调音"语言搬到照片调色上的小实验—— 让 AI 像听懂一段音乐那样"听懂"一张照片的情绪， 再像调音师调一首歌一样，给出独特的色温、氛围与节奏建议。 声音与视觉，在调色板上彼此翻译。

A small experiment that ports the language of audio engineering to photo color grading — letting an AI "listen" to a photo's mood the way it would a piece of music, then suggesting temperature, atmosphere, and rhythm like a sound engineer mixing a track. A bridge between the audio and visual palette.

访问项目Visit project ↗ will-chen.vercel.app
[06]

完整经历Archive ↓

实习经历 past work
2023 · 5—8 成都 / 云雅Chengdu / Yunya 跨境电商运营Cross-border SaaS Ops 📝 实习Internship

成都云雅信息技术有限公司Yunya Information Technology Co., Ltd. / Chengdu "卖家精灵" 海外站本土化与增长 "Sellersprite" Overseas Localization & Growth

深度研习公司大数据选品产品，结合欧美亚马逊市场趋势， 独立操盘内容、SEO、社媒与客户支持四条线， 实现海外站独立访客量与转化率的双增长。

Studied the company's big-data product-selection tool, combining US/EU Amazon market trends. Independently operated content, SEO, social, and customer support — driving simultaneous growth in unique visitors and conversion rate.

  • 独立撰写 15+ 篇高转化率英文选品指南与博客文章 Solo-authored 15+ high-conversion English product guides & blog posts
  • 纠正约 20% 中式表达 + 优化 SEO 关键词，独立访客量环比 +25% De-Chinglished ~20% of copy + SEO keyword optimization → +25% unique visitors QoQ
  • 对 SaaS 后台 20+ 核心交互界面进行视觉与文案本土化调优 Localized 20+ core SaaS UI screens (visuals + copy)
  • 梳理 40 余条英文 FAQ 帮助文档 + 录制 3 个核心功能演示视频 Wrote 40+ English FAQ docs + recorded 3 feature demo videos
  • 建立 <2 小时极速响应机制，处理 500+ 全渠道用户咨询 Built <2hr response SLA, handled 500+ multi-channel customer inquiries
+25% 独立访客Unique Visitors
+12% 试用转化率Trial Conversion
−18% 工单咨询量Support Tickets
98% 客户满意度CSAT
2022 · 6—10 重庆 / 百度智能云Chongqing / Baidu AI 训练数据助理AI Training Data Asst 📝 实习Internship

百度智能云Baidu AI Cloud 多模态 AI 训练数据与质量管理 Multimodal AI Training Data & QA

在百度智能云重庆中心参与 AI 训练数据全链路工作—— 覆盖语音、图像与视频三种模态， 直接支撑公司多个商用 AI 模型的迭代优化。

Worked across the full AI training-data pipeline at Baidu's Chongqing center — covering speech, image, and video modalities — directly supporting iteration of multiple commercial AI models.

  • 累计处理、标注及验证 10,000+ 条多模态训练数据集 Processed, labeled & validated 10,000+ multimodal data samples
  • 标注准确率稳定 99% 以上（高于项目既定 95% 标准） Maintained 99%+ labeling accuracy (above 95% target)
  • 深度参与从原始数据到模型可用的完整数据流 End-to-end involvement from raw data to model-ready pipeline
  • 与产品、算法团队紧密协作，确保数据高度对齐业务需求 Close collaboration with product & algorithm teams
10K+ 多模态数据集Datasets Processed
99% 标注准确率Labeling Accuracy
3 × 语音 / 图像 / 视频Voice / Image / Video
2021 · 7—9 成都 / 百词斩Chengdu / Baicizhan 法语课程编辑French Course Editor 📝 实习Internship

百词斩Baicizhan 法语课程编辑 实习生 French Course Editor Intern

三个月内全链路参与法语在线课程的研发、质控与迭代—— 完成 500+ 词条课件制作、3 万字内容审核与 10 余场用户测试， 直接推动课程质量与用户体验提升。

Three months of full-stack involvement in French online course R&D, QA, and iteration — producing courseware for 500+ vocabulary entries, proofreading 30,000+ characters, and running 10+ user testing sessions to directly improve course quality and UX.

  • 独立完成 500+ 个法语核心词条课件，覆盖例句、音频与图片素材匹配 Independently produced courseware for 500+ French vocabulary entries (sentences, audio, image matching)
  • 终审校对 3 万+ 字课程素材，将拼写与语法错误率从 2% 降至 0.1% Proofread 30,000+ characters; reduced spelling/grammar error rate from 2% to 0.1%
  • 参与 10+ 场课程研发阶段用户压力测试，问卷与访谈收集 100+ 条反馈 Embedded in 10+ user stress-tests during course R&D; gathered 100+ feedback items via surveys & interviews
  • 提交 3 份产品优化建议报告，1 项被采纳并应用于新版课程 Submitted 3 optimization reports; 1 adopted in the new course version
500+ 词条课件Entries
−95% 错误率Error Rate
100+ 用户反馈User Feedback
[07]

技能证书Certificates ↘

行业 + 语言认证industry + language certs
Meta Meta 数字营销助理认证Meta Certified Digital Marketing Associate Meta · Marketing Science ✓
Google Google Analytics 认证Google Analytics Certification Google · Skillshop ✓
PMI CAPM® 助理项目管理专业认证Certified Associate in Project Management Project Management Institute ✓
ETS TOEIC 商业英语听读Test of English for Intl. Comm. 920 / 990
CFLC TFS-4 · 法语专业四级French Studies Lvl 4 国家外语教学指导委员会China Foreign Languages Committee ✓
MOE CET-4 / CET-6 · 大学英语四 / 六级College English Test Lvl 4 / 6 教育部考试中心China Ministry of Education ✓
[08]

个人总结Summary ↓

summary

法语文学本科 + 数字营销 × AI 硕士 的跨学科背景， 三语工作能力（中 / 英 / 法）。 从百度智能云的 AI 数据标注，到跨境电商 SaaS 的内容增长， 再到法国初创企业 BetterThings 的社媒体系搭建与 AI 自动化落地—— 始终在 "技术理解" 与 "市场感知" 之间找交叉点。擅长用 n8n、AI Agent 等工具将重复性营销任务自动化， 同时保持对内容质量和用户洞察的判断力。 目前寻找 数字营销、AI 应用或增长方向 的职业机会。

A cross-disciplinary background — BA in French Literature + MSc in Digital Marketing × AI — with trilingual working ability across Chinese, English, and French. From AI data annotation at Baidu AI Cloud, to content growth for a cross-border e-commerce SaaS, to building the social media system and AI automation pipeline at French startup BetterThings — I keep looking for the intersection between "technical understanding" and "market sensing". Skilled at using n8n, AI agents, and similar tools to automate repetitive marketing work while keeping a sharp eye on content quality and user insight. Currently open to opportunities in digital marketing, AI applications, or growth roles.

[09]

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